As a busy business owner, you may be wondering if it’s worth your time and effort to keep a blog on your website.
If you want to increase your company’s visibility and credibility among consumers, consider regularly posting quality content on your website that will be interesting and useful to them. Whether or not you call this section of your website a blog, this content may be housed there. On many websites, the term “blog” is referred to as something else, such as “News,” “Press,” or “Articles.”
Here are the five reasons why you should consider adding a blog to your business website.
1. Drive traffic to your website
In addition to the ROI that a blog-enabled website may generate, blogs-enabled websites may be able to attract more traffic than non-blog-enabled websites. How do blogs generate all of this extra traffic?
Good SEO results are largely driven by new content and relevant keywords, which necessitates both new content and a home for it. Blogs provide you with a platform to do so. Adding new content to your website may help it rank higher in search engine results than other websites, increasing the likelihood that it will be clicked.
2. Develop relationships with prospective customers.
The blog comments section may be a place on your website where you can have a two-way conversation with customers. Encourage engagement on your blog by asking questions at the end of each post to start a conversation, waiting for readers to leave comments, and then interacting with those readers. Responding to your readers’ comments gives you the opportunity to build trust and gain insight into what your customers want.
3. Increase your social media presence.
Blog content is ideal for sharing on social media. You may get more social shares if you create original content that is valuable, interesting, and entertaining to your target demographic. Another advantage is that, unlike curated content on your social channels, content shared from your blog will link directly back to your website.
You can also include social sharing buttons on your blog so that visitors can easily share your content, potentially transforming your readers into your own grassroots marketing team.
4. Convert visitors into leads
You now have the opportunity to convert that traffic into leads because your website is receiving more traffic. Each new piece of content may provide you with the opportunity to generate leads, and one way to do so is to include a call-to-action in each blog post. Try offering something in exchange for a consumer’s contact information, such as a free e-book, free webinar, free consultation, or quote. Your sales team can follow up with those leads once you have their contact information.
5. Drive long-term results.
So you write a blog post, promote it on social media, and hope for a few shares. After the initial flurry of activity, the traffic generated by that post will begin to dwindle. Isn’t that the end of the story?
Certainly not by a long shot. That page has now been indexed by search engines. This blog, like the rest of the static pages on your website, may be visited for as long as it is available on the internet. In fact, a website with a significant amount of blog content can continue to increase total traffic from old blog posts, potentially providing a pretty significant return on the few hours you invested in writing a post.
Introducing a blog to your small business website may make sense from a practical standpoint. You can help to boost search engine rankings, build credibility, increase website traffic, and foster customer relationships for little cost and effort. This, in turn, may increase your readers’ likelihood of hiring you or purchasing products from your company, as well as recommending your company to others.
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