What are the advantages of email marketing? Should your organization or company use email marketing if they aren’t already? The response is most likely yes, since email is consistently cited as one of, if not the, marketing platform with the highest ROI.
Thousands of companies of all types use email marketing all around the world. Many who are unfamiliar with this form of marketing do not understand why it is so common among businesses in a number of industries – but here are ten reasons why email marketing is regarded as the most successful marketing channel by many. Let’s look at the 5 Major benefits of E-mail marketing.
1) Reaching the right people at the right time.
You must meet the right consumers at the right time to have a good marketing strategy. Yes, I’m repeating myself because this is such a significant topic.
Since people search their inbox on a regular basis, email marketing makes it much easier to contact them. They can do it at any time and on various devices, which increases the effectiveness of any marketing strategy.
This ensures you’re getting in front of your target audience on a daily basis, which keeps you at the forefront of their minds.
2) Easy to measure
Another significant advantage of email marketing is that it is simple to see where you are going wrong. Most email marketing tools would enable you to monitor available, click-through, and conversion rates, making it easy to determine how to boost a campaign. This improvements can also be rendered nearly instantly, while print or televised ads takes more time to adjust.
3) Improve Sales
Although email marketing is obviously an outstanding marketing strategy, it can also help you increase your sales.
In reality, 59 percent of marketers claim email is their most profitable channel, and marketers who use segmented campaigns see a 760 percent rise in sales.
Email marketing strategies may highlight goods or services, inspire consumers to buy after leaving their carts, or provide promotional offers to your customers.
Furthermore, 59 percent of those polled claim marketing emails affect their purchasing decisions.
4) Low costs
One of the most apparent benefits of email marketing is that it is less expensive than traditional marketing platforms. There are no printing or mailing charges, and no premiums are charged in return for advertising to a certain poster, radio, or television station. Email marketers should think about investing in specialized tools to automate, monitor, and review their emails. While there could be a slight overhead for sending thousands of emails at once, these expenses are much cheaper than what you would expect to spend using other communications platforms.
5) Instant Impact
Because of the immediacy of email, a company will begin seeing results within minutes of sending its emails. A 24-hour sale is an excellent campaign strategy that can be used by email because it induces a sense of urgency and persuades subscribers to take urgent action. Businesses usually have to wait weeks until they see purchases as a result of print or televised campaigns, and even then, how can they be certain what prompted the purchase?